1. Summarize each of the 3 research links you found above.
http://webdesign.about.com/cs/weblogs/a/aa061603a.htm
This page at About.com gives some quick hints on how to use a weblog to augment an already-existing website, with a focus on stodgy corporations going for that personal touch and companies that frequently have small messages to get out to their return customers. A nice, quick read.
http://www.101publicrelations.com/bloggingforbusiness.html
While this site is essentially an advertisement for an e-book on blogging, it does list a great many reasons why businesses need to set up a weblog. Of course, these reasons may be biased due to the company’s product being directly attached to blogging, but I digress. For only $47, you too can understand why something my 8 year old cousin can set up is absolutely necessary for your business to survive! (faith healing not included)
http://www.prowrestlingx.com/
This website is the weblog of a video game a friend of mine has been working on for nigh on 3 years now. They don’t make regular entries (as most blogs tend to die out within a short amount of time) and when they do, they aren’t exactly earth-shattering. But the fact that I’ve been waiting for this game to come out for a few years necessitates that I check the RSS feed at least weekly to see if there was a sudden breakthrough. That, I believe, is what business blogging is all about – the RSS feed of automatic information.
2. What other options would an entrepreneur have to market themselves to their audience? What things can a blog do for an entrepreneur that these other means of self-promotion can not? Do you feel blogs are an effective alternative to these methods? Why or why not?
While blogging is a cost-effective (read, cheap or free) tool for getting your message out there into the blogosphere, it is NOT very effective at moving that message outside of your little circle. While many companies, and even more bands, are advertising on MySpace (which I firmly believe is a tool of the Debbil) and getting themselves “added” on as many profiles as possible, you still lose the audience that isn’t hip to those new-fandangled places. My grandpa, who walked uphill both ways in the blinding snow to get to work at the minefield, is unlikely to catch that type of advertising.
Other options would include getting up the gumption to do a permanent website (not impossible in today’s market), sending out snail-mail or e-mail to your closest customers, or having one of those insane sign-twirlers that are all the rage right now. Personally, I believe that doing a website with semi-regular updates that are attached to a subscribable RSS-feed is the way to go. You get to be more hands-on with your graphic design, the layout of your info, and while a blog is more immediate, a self-designed website can be just as much so. It takes a total of 2 minutes to cut-and-paste your text from a Word document to your HTML page, and upload it to the Intarwebz. To me, blogging is for untrained, lazy folk. Just my opinion. I can’t think of anything that a weblog gives me that I can’t replicate easily with a regular webpage.
3. Did the research material you found support or not support your original thesis (posted in module 1)? To help you quantify your research, rate the preceding question on a scale of 1 to 5.
The research material I found was NOT in support of my thesis. However, when I am asked to find websites that support blogging, it’s a given that they will not support my thesis that weblogs are generally poorly-written drivel from depressed teenagers and snake-oil salesmen. Wait… it does support the snake-oil sales thing, with a $47 charge for a book telling you why you should blog for business. I stand corrected… I think I pulled even here. 3 out of 5.